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tmp.worldwide
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SEO Strategies Successfully Draw Traffic to DickiesStore Site |
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| Dickies Work Wear is one the UKs top brands and the website DickiesStore.co.uk is the primary official distributor. In 2008 the company took a deeper look into its online marketing and decided that it need a more streamlined PPC campaign and for SEO strategies to be implemented.
After reviewing a few online marketing companies, DickiesStore finally decided on an SEO Agency and presented them with the task of developing an SEO strategy that would increase relevant traffic to the website, as well as take over the PPC marketing which was previously managed internally. The company also wanted to rank for both specific keywords such as Dickies, as well more generic keywords such as safety boots, workwear and so on, which required the implementation of an effective SEO keyword strategy.
In just three short months from July to September 2008 organic search traffic increased by over 30% and the returns generated as a result of this investment increased from 1500% to an incredible 2131%. Revenue generated during this period increased by 40%, as a result of the increase in conversion rates. By streamlining the DickiesStore PPC campaign the search marketing agency was able to reduce budget that was previously being wasted on irrelevant targeting, and traffic as a result of the tightened SEO marketing strategy increased by 16%. The conversion rate for the PPC campaign increased by 17% and resulted in a 40% increase in revenue.
DickiesStore was so pleased with the results of the SEO strategy and excellent services provided by the agency that they continued their relationship throughout 2010 and 2011. While they originally were concerned with ranking for their brand keyword, Dickies, they now dominate the search engine results pages for generic keywords, all without increasing their budget.
As we can see from this SEO strategies can be highly effective for boosting traffic to your website and increasing revenue and ROI. |
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