Work skills are held in higher esteem by most young people than gaining a degree, according to the results of a new survey.
The study by SkillCity revealed that 61 per cent of those aged between 16 and 24 felt vocational skills were the highest priority.
Around half of those asked thought that work-based skills were central to furthering one's career.
Sir George Russell, chairman of the SkillCity advisory board, agreed with the findings of the poll, telling the BBC that there was now "huge potential for people choosing skills-based careers".
"Not only do they offer good long-term employment prospects, but the skills deficit in the UK means there are plenty of opportunities among an incredibly diverse range of vocational careers. Young people with the right vocational skills are in demand," he declared.
According to the survey just 28 per cent of the current UK workforce commands apprenticeship-level skills, in contrast to nearly two thirds of German workers.
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